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Opt-in Marketing Channels Should Not be Ignored
Lurking beneath all of the social media, influencer, and ChatGPT headlines are things quietly driving sales and engaging consumers. While unassuming, they’re growing larger. They are … opt-in marketing channels.Email, SMS, and web push notifications have been increasing in adoption and generating sales year...
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4 Stages to Master Data Management Success
Master Data Management is a vital capability of data-...
Emerging Technologies in E-Commerce
The world of e-commerce has been experiencing accelerating technological...
Data Culture Shock: Why Your Organization Needs APDC to Survive in the AI Age
Have you ever wondered why some organizations soar effortlessly...
Evolving Enterprise into the Phygital Future– A Multi-dimensional Trek for a Data-Driven World
We exist in a Dickensian era of monumental dichotomies...