IC Insights

Opt-in Marketing Channels Should Not be Ignored

Lurking beneath all of the social media, influencer, and ChatGPT headlines are things quietly driving sales and engaging consumers. While unassuming, they’re growing larger. They are … opt-in marketing channels.Email, SMS, and web push notifications have been increasing in adoption and generating sales year...

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4 Stages to Master Data Management Success

Master Data Management is a vital capability of data-...

Emerging Technologies in E-Commerce

The world of e-commerce has been experiencing accelerating technological...

Engagement -> Retention -> Success

HR thought leaders and influencers write and speak often...

Data Culture Shock: Why Your Organization Needs APDC to Survive in the AI Age

Have you ever wondered why some organizations soar effortlessly...

ESG data. A new master?

Master data management has long been an unsung hero....

Evolving Enterprise into the Phygital Future– A Multi-dimensional Trek for a Data-Driven World

We exist in a Dickensian era of monumental dichotomies...
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