The creator of headless commerce, commercetools is a digital software company enabling enterprises to embrace innovation and succeed by offering adaptable APIs that support a scaleable, agile, customized commerce infrastructure. Some of the most recognizable brands in the world rely on commercetools to enable continuous innovation by linking digital channels to physical stores and optimizing every new channel, including in-car and video content, AR/VR, voice, IoT-enabled machines, and yet-to-be-created future devices. The company’s headquarters are in Munich, Germany, and it has offices all around the world. Co-founder of commercetools Dirk Hoerig came up with the term “headless commerce” in 2012 to set himself apart from opulent, all-inclusive commerce suites. The idea of separating the backend from the front end upended the status quo in the sector and established a new standard for eCommerce. For firms trying to stay competitive, cut expenses, and improve speed and agility throughout their enterprises, commercetools is still paving the way.

With the portfolio of composable commerce services offered by commercetools, one can personalize commerce to a company’s needs and develop strong, highly tailored connections with clients while creating a successful, long-lasting brand that can be scaled indefinitely. Commercetools Composable Commerce, which is built on MACH® (microservices-based, API-first, cloud-native, and headless), enables enterprises to embrace innovation and prosper while tailoring their commerce architecture to suit changing business and consumer demands. Commercetools has a solution that will match the demands, enabling an omnichannel experience across all channels and giving the freedom to develop pleasant customer experiences regardless of whether the business is B2C, B2B, or D2C or has many models in motion. The product range is able to customize commerce to suit precise business demands by utilizing the strength of MACH® architecture. This freedom allows for creating highly personalized consumer encounters and developing a successful, long-lasting brand. Commerce solutions enable an open, composable environment as opposed to the constraints of older systems, enabling users to mix commercetools APIs with those of other best-of-breed suppliers to create bespoke customer experiences.

Utilizing best-in-class building blocks (essentially, a library of eCommerce APIs) like search, cart, or checkout and “composing” them according to particular needs is made possible by this modular development strategy. The term “headless commerce” was initially used by commercetools, which has also been the most vocal supporter of the MACH® (Microservices, API-first, Cloud-native, Headless) tenets. The commercetools platform was created to be a revolutionary, forward-thinking modern commerce solution. Based on the idea that businesses require a high degree of control and agility to satisfy consumers’ demands both now and in the future, MACH® architecture was developed. The microservices-based, API-first, cloud-native, and headless technologies that make up the MACH® foundation offer a fully open, modular environment that enables organizations to embrace innovation and adapt to change more rapidly, and with less risk, than ever before. Specific company operations are known as microservices, and each team that makes up a microservice creates and maintains it on its own. Because of the independence of their deployment, microservices provide more rapid feature access and faster updates. In many modern systems, APIs are essential for bridging data across users. Because the commercetools platform was created with the usage of APIs as a key goal, our APIs are strong, reliable, and well-documented. A layer that sits on top of APIs and is used in conjunction with them is called GraphQL, which they also use. “Commercetools has revolutionized e-commerce by bringing the latest technologies to the cloud, including machine learning, personalization, and predictive insights. Not only does it increase customer engagement, it also drives conversions and optimizes customer journeys across all touchpoints – both online and in-store,” says Dirk Hoerig CEO of Commerecetools.

The cloud was the primary design setting for commercetools. It can be extended and customized to meet the demands and behaviors of customers. It also means infinite scaling, no environments, no updates, and these features. It can support reduced TCO with managed infrastructure since it offers scalability, flexibility, and dependability. Decoupling the front end from the back end is referred to as headless commerce. With the idea that once the two systems were untethered, organizations would no longer be constrained to working with particular channels or within a legacy monolithic tech stack, commercetools developed this method. With a newfound independence, one can contact more consumers and generate more income. The MACH® Alliance promotes an industry-leading, open environment for corporate technologies.